they made a lot of money, so they were ok with it. >> [inaudible] boulevard existing now, or did it come in after this? >> there was no boulevard. it came in in the teens. this was the sunnyside, just northeast of city college. another early land scheme, and this is a point you were making, that streetcars were in a very important factor in getting the west side settled. so he built the first electric streetcar in san francisco, and he conveniently had to go right to a bunch of land he owned where he created the sunnyside, which was a suburb. you take the streetcar out to the suburbs. >> outside a town was the way it was described. not that far. >> far enough. and it was not sunday, either. >> again, it is all marketing.